A task that used to be very straightforward has become a complex mental maze today. That is the task of getting a telephone service. It seems to me that Australia’s blind faith in Competition has failed the consumer in this area. The easiest component is the landline, but even with only two service providers competing householders have to find a plan that suits their needs. That sounds good doesn’t it? However, not being an accountant or one of those people who keeps track of every penny and counts phone calls, I have no accurate idea of what my needs are.
It is still worse when one goes to choose a mobile phone service. With numerous companies competing there is a great variety of plans on offer and, frankly, I and most consumers find it a tedious and time-consuming occupation to sift through them all and try to process them so as to truly understand which is the best. Once again, an accountancy degree would be handy. The ability to use a database programme really well might make comparisons easy but unless we have a real understanding of how many local, long distance and international calls and SMS messages we will make in the next year or two there is no way we will finally make an intelligent decision. In the end most of us just find the nicest salesperson to agree with and hope for the best.
As for the strange and supposedly attractive practice these companies have of giving free calls to people who use the same company, do we take a survey of our friends before buying a phone? Yeah, right.
The internet is also a branch of telephony and the situation there is no better. It is still possible to buy a disk that gives a certain number of hours online, but that seems only to apply to dial-up, the slowest way to get online. Broadband can be connected through the phone line or cable and of course there are plans for those two. This time we have to be tech savvy and beaurocratic enough to guess or know how many gigabytes of information we will upload and download over the term of the plan. No way!
I went into a store to sign up for the wireless internet a nice salesperson had recommended the other day and was asked to fill in a form. I had guessed my requirements but the form defeated the seller’s purpose. First I had to put down my home address and my previous address and how long I had stayed there. Four weeks did not seem to be acceptable for the present address. It is only temporary, till I move into my next home. The previous one is in China and they would not understand it if I wrote it. I was required to put down a home phone and did not have one. I have a mobile but for some reason these purveyors of high technology had not understood that some people just don’t want a home phone these days and can be contacted through a cellphone. When I realized that a credit check was required I walked out of the shop. Since I was cheated in China a few years ago I have had a bad credit record, even though I paid my credit cards out as soon as I was financial again it makes no difference.
In the end my question is this. Who foisted this Gordian knot on the Australian people and why? Who is gaining from the impenetrability of the mass of information required to make a good choice of telephone services? How long are we going to have to put up with this unwieldy and unfriendly situation? When are we going to be able to walk into a shop and buy a connection or a phone which will let us make local, STD and ISD calls as we wish, without having to sign up for ’special’ deals and study for days to choose what we want? When will the government realize that the cost of the time taken for Australian people to choose a phone service must run to millions of dollars annually? Let’s change to something simpler.
Author’s note: If anything in this blog does not accurately represent the situation regarding telephony in Australia it is the author’s opinion that it proves his point.